Forecasting For The Future

In these unprecedented times, brands need to pivot to ensure relevancy with consumers and their shifting mindsets. Leaders need to lead with empathy. And, we all need to be able to think about not just how COVID-19 is impacting our business, but what the current economic and consumer trends mean for our business as well so we are prepared as our businesses evolve. In this podcast by Catapult Lakeland, I share some of the lessons learned from leading advertising at Burger King Corporation during September 11th and leading marketing at Teach For America during the Great Recession in 2007-2008, along with advice for businesses right now.

http://podcast.catapultlakeland.com/988738/3456274-3-forecasting-for-the-future